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Include shop name in alt text

ALT SEO Alt text format

Add the Shop Name component and set the name in Settings.

Add the Shop Name component in the format builder. Set the name under Settings so every task that includes the component uses the same brand string.

Tip

Keep shop name short. Long brand prefixes plus AI text can exceed a comfortable ~125 character length.

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Custom alt text format Combine shop name, title, tags, variants, and AI text joined with “ - ”. Alt text format components What each format building block adds to Shopify product image alt text. Product title and tags in alt text Use Product Title and Product Tags components for keyword-aligned alt text.