Community Q&A
Why does image alt text matter for Shopify SEO
Alt text helps search engines understand product images and improves accessibility for screen reader users.
Yassine
Founder ·
Search engines cannot see images the way shoppers do. Clear alt text gives text context about the photo, which supports image search and on-page relevance.
Alt text also improves accessibility (WCAG / ADA / EAA expectations): screen readers announce it when an image is important. ALT SEO helps you cover missing text at catalog scale.
Related help article: Read the guide → — What is ALT SEO?